{"id":1234,"date":"2025-11-04T22:50:34","date_gmt":"2025-11-04T21:50:34","guid":{"rendered":"https:\/\/curiosandofirenze.it\/en\/?p=1234"},"modified":"2026-02-17T11:28:11","modified_gmt":"2026-02-17T10:28:11","slug":"per-non-dormire-lest-i-sleep","status":"publish","type":"post","link":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/","title":{"rendered":"Per non dormire (Lest I sleep)"},"content":{"rendered":"<p data-path-to-node=\"3\">On <b data-path-to-node=\"3\" data-index-in-node=\"3\">Palazzo Bartolini Salimbeni<\/b>, in Via Antinori, a curious inscription can be read above the windows: <b data-path-to-node=\"3\" data-index-in-node=\"102\">\u201cPer non dormire\u201d<\/b> (<i data-path-to-node=\"3\" data-index-in-node=\"121\">So as not to sleep<\/i>). This was the motto of the Salimbeni family, and there are two different explanations behind these words.<\/p>\n<p data-path-to-node=\"4\">Popular legend tells of a cunning plan. It is said that a member of the family wanted to purchase a precious shipment of goods before his competitors. The evening before the deal, he invited his rivals to dinner and slipped <b data-path-to-node=\"4\" data-index-in-node=\"224\">opium<\/b> into their wine. The next morning, while his rivals were still fast asleep, he finalized the deal alone.<\/p>\n<p data-path-to-node=\"5\">The historical version, on the other hand, suggests that the motto simply describes the Salimbeni family\u2019s dedication to their work: they were so industrious that they &#8220;never slept&#8221; in order to stay ahead of the competition.<\/p>\n<p data-path-to-node=\"6\">However, one mysterious detail remains: the family&#8217;s coat of arms features <b data-path-to-node=\"6\" data-index-in-node=\"75\">three poppies<\/b>\u2014the flowers from which opium is derived. Is it just a coincidence, or proof that the legend of the drugged wine is true? The doubt continues to fascinate Florentines to this day.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/11\/Diapositiva82.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1816\" src=\"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/11\/Diapositiva82-300x169.jpg\" alt=\"\" width=\"500\" height=\"281\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Palazzo Bartolini Salimbeni, in Via Antinori, a curious inscription can be read above the windows: \u201cPer non dormire\u201d (So as not to sleep). This was the motto of the Salimbeni family, and there are two different explanations behind these words. Popular legend tells of a cunning plan. It is said that a member of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Per non dormire (Lest I sleep) - Curiosando Firenze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per non dormire (Lest I sleep) - Curiosando Firenze\" \/>\n<meta property=\"og:description\" content=\"On Palazzo Bartolini Salimbeni, in Via Antinori, a curious inscription can be read above the windows: \u201cPer non dormire\u201d (So as not to sleep). This was the motto of the Salimbeni family, and there are two different explanations behind these words. Popular legend tells of a cunning plan. It is said that a member of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/\" \/>\n<meta property=\"og:site_name\" content=\"Curiosando Firenze\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T21:50:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T10:28:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/11\/Diapositiva74.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefano Bruschi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/\"},\"author\":{\"name\":\"Stefano Bruschi\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#\\\/schema\\\/person\\\/d8507a833c3aed7f996e298cf12c1aaa\"},\"headline\":\"Per non dormire (Lest I sleep)\",\"datePublished\":\"2025-11-04T21:50:34+00:00\",\"dateModified\":\"2026-02-17T10:28:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/\"},\"wordCount\":190,\"publisher\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Diapositiva74.jpg\",\"articleSection\":[\"FLORENTINE CURIOSITIES\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/\",\"name\":\"Per non dormire (Lest I sleep) - Curiosando Firenze\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Diapositiva74.jpg\",\"datePublished\":\"2025-11-04T21:50:34+00:00\",\"dateModified\":\"2026-02-17T10:28:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/#primaryimage\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Diapositiva74.jpg\",\"contentUrl\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Diapositiva74.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/per-non-dormire-lest-i-sleep\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Per non dormire (Lest I sleep)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/\",\"name\":\"Curiosando Firenze\",\"description\":\"Curiosit\u00e0 su Firenze e non solo\",\"publisher\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#organization\",\"name\":\"Curiosando Firenze\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/CuriosandoFirenze.png\",\"contentUrl\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/CuriosandoFirenze.png\",\"width\":1793,\"height\":525,\"caption\":\"Curiosando Firenze\"},\"image\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#\\\/schema\\\/person\\\/d8507a833c3aed7f996e298cf12c1aaa\",\"name\":\"Stefano Bruschi\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/author\\\/stefano-bruschi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Per non dormire (Lest I sleep) - Curiosando Firenze","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/","og_locale":"it_IT","og_type":"article","og_title":"Per non dormire (Lest I sleep) - Curiosando Firenze","og_description":"On Palazzo Bartolini Salimbeni, in Via Antinori, a curious inscription can be read above the windows: \u201cPer non dormire\u201d (So as not to sleep). This was the motto of the Salimbeni family, and there are two different explanations behind these words. Popular legend tells of a cunning plan. It is said that a member of [&hellip;]","og_url":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/","og_site_name":"Curiosando Firenze","article_published_time":"2025-11-04T21:50:34+00:00","article_modified_time":"2026-02-17T10:28:11+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/11\/Diapositiva74.jpg","type":"image\/jpeg"}],"author":"Stefano Bruschi","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":false,"Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/#article","isPartOf":{"@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/"},"author":{"name":"Stefano Bruschi","@id":"https:\/\/curiosandofirenze.it\/en\/#\/schema\/person\/d8507a833c3aed7f996e298cf12c1aaa"},"headline":"Per non dormire (Lest I sleep)","datePublished":"2025-11-04T21:50:34+00:00","dateModified":"2026-02-17T10:28:11+00:00","mainEntityOfPage":{"@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/"},"wordCount":190,"publisher":{"@id":"https:\/\/curiosandofirenze.it\/en\/#organization"},"image":{"@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/#primaryimage"},"thumbnailUrl":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/11\/Diapositiva74.jpg","articleSection":["FLORENTINE CURIOSITIES"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/","url":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/","name":"Per non dormire (Lest I sleep) - Curiosando Firenze","isPartOf":{"@id":"https:\/\/curiosandofirenze.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/#primaryimage"},"image":{"@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/#primaryimage"},"thumbnailUrl":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/11\/Diapositiva74.jpg","datePublished":"2025-11-04T21:50:34+00:00","dateModified":"2026-02-17T10:28:11+00:00","breadcrumb":{"@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/#primaryimage","url":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/11\/Diapositiva74.jpg","contentUrl":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/11\/Diapositiva74.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/curiosandofirenze.it\/en\/per-non-dormire-lest-i-sleep\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/curiosandofirenze.it\/en\/"},{"@type":"ListItem","position":2,"name":"Per non dormire (Lest I sleep)"}]},{"@type":"WebSite","@id":"https:\/\/curiosandofirenze.it\/en\/#website","url":"https:\/\/curiosandofirenze.it\/en\/","name":"Curiosando Firenze","description":"Curiosit\u00e0 su Firenze e non solo","publisher":{"@id":"https:\/\/curiosandofirenze.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/curiosandofirenze.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/curiosandofirenze.it\/en\/#organization","name":"Curiosando Firenze","url":"https:\/\/curiosandofirenze.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/curiosandofirenze.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/09\/CuriosandoFirenze.png","contentUrl":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/09\/CuriosandoFirenze.png","width":1793,"height":525,"caption":"Curiosando Firenze"},"image":{"@id":"https:\/\/curiosandofirenze.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/curiosandofirenze.it\/en\/#\/schema\/person\/d8507a833c3aed7f996e298cf12c1aaa","name":"Stefano Bruschi","url":"https:\/\/curiosandofirenze.it\/en\/author\/stefano-bruschi\/"}]}},"_links":{"self":[{"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/posts\/1234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/comments?post=1234"}],"version-history":[{"count":19,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/posts\/1234\/revisions"}],"predecessor-version":[{"id":7040,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/posts\/1234\/revisions\/7040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/media\/1235"}],"wp:attachment":[{"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/media?parent=1234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/categories?post=1234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/tags?post=1234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}