{"id":2453,"date":"2025-12-05T16:05:00","date_gmt":"2025-12-05T15:05:00","guid":{"rendered":"https:\/\/curiosandofirenze.it\/en\/?p=2453"},"modified":"2026-02-05T19:47:32","modified_gmt":"2026-02-05T18:47:32","slug":"zecchi-colors","status":"publish","type":"post","link":"https:\/\/curiosandofirenze.it\/en\/zecchi-colors\/","title":{"rendered":"Zecchi colors"},"content":{"rendered":"<p data-path-to-node=\"3\">The <a href=\"https:\/\/zecchi.it\/#\"><b data-path-to-node=\"3\" data-index-in-node=\"4\">Zecchi<\/b><\/a> shop occupies part of the ancient <i data-path-to-node=\"3\" data-index-in-node=\"45\">Studio Fiorentino<\/i>. Established in 1348, this institution was the first university in Florence. A fresco on the building&#8217;s facade still commemorates its historical origins today. In fact, the street name, <i data-path-to-node=\"3\" data-index-in-node=\"249\">Via dello Studio<\/i>, derives from the presence of the university. An art supply store has existed on this street since ancient times, serving as a vital landmark for the city&#8217;s painters and artisans.<\/p>\n<p data-path-to-node=\"4\">The Zecchi family took over the business in the 1950s. The company has rediscovered the color formulas used during the Middle Ages and the Renaissance. To achieve this, Zecchi studied the famous 14th-century treatise by <b data-path-to-node=\"4\" data-index-in-node=\"220\">Cennino Cennini<\/b> titled <i data-path-to-node=\"4\" data-index-in-node=\"243\">Il Libro dell&#8217;Arte<\/i> (The Craftsman&#8217;s Handbook).<\/p>\n<p data-path-to-node=\"5\">Many world-renowned masterpieces have been restored using products from this shop. Located in the heart of Florence, very close to the <b data-path-to-node=\"5\" data-index-in-node=\"135\">Duomo<\/b>, Zecchi now welcomes artists from all over the world, offering them high-quality professional tools. The staff constantly exchanges ideas with customers to meet every technical need.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Zecchi shop occupies part of the ancient Studio Fiorentino. Established in 1348, this institution was the first university in Florence. A fresco on the building&#8217;s facade still commemorates its historical origins today. In fact, the street name, Via dello Studio, derives from the presence of the university. An art supply store has existed on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-2453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esercizi-storici"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zecchi colors - Curiosando Firenze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiosandofirenze.it\/en\/zecchi-colors\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zecchi colors - Curiosando Firenze\" \/>\n<meta property=\"og:description\" content=\"The Zecchi shop occupies part of the ancient Studio Fiorentino. Established in 1348, this institution was the first university in Florence. A fresco on the building&#8217;s facade still commemorates its historical origins today. In fact, the street name, Via dello Studio, derives from the presence of the university. 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