{"id":714,"date":"2025-10-22T14:17:13","date_gmt":"2025-10-22T12:17:13","guid":{"rendered":"https:\/\/curiosandofirenze.it\/en\/?p=714"},"modified":"2026-02-09T21:55:15","modified_gmt":"2026-02-09T20:55:15","slug":"officina-profumo-farmaceutica-di-santa-maria-novella","status":"publish","type":"post","link":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/","title":{"rendered":"Officina profumo farmaceutica di Santa Maria Novella"},"content":{"rendered":"<p data-path-to-node=\"3\">The <a href=\"https:\/\/eu.smnovella.com\/it?utm_term=s%20maria%20novella&amp;utm_campaign=Q%20-%20IT%20-%20Search%20-%20Brand&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6847095415&amp;hsa_cam=15240350838&amp;hsa_grp=163615831627&amp;hsa_ad=761856540686&amp;hsa_src=g&amp;hsa_tgt=kwd-304097092002&amp;hsa_kw=s%20maria%20novella&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=15240350838&amp;gbraid=0AAAAAC3oYZqlkgqtSfASQ5qKB79h1IgN9&amp;gclid=Cj0KCQiAnJHMBhDAARIsABr7b85KyueBDMH7s1-TVriNBuXNf6yhN7rjJDm82uxRBx2TzpqYUrJZfgIaAsLTEALw_wcB\"><b data-path-to-node=\"3\" data-index-in-node=\"4\">Officina Profumo-Farmaceutica di Santa Maria Novella<\/b><\/a> is the oldest historic pharmacy in Europe. Its history began long before its official opening. As early as 1381, the Dominican friars of the Santa Maria Novella convent grew medicinal plants in their garden. The friars used these plants to prepare medicines and ointments for their community. One of their first famous products was <b data-path-to-node=\"3\" data-index-in-node=\"389\">Rose Water<\/b>, which was used as a disinfectant during epidemics.<\/p>\n<p data-path-to-node=\"4\">The friars&#8217; skill in preparing perfumes and balms became well-known among the nobility. In 1533, <b data-path-to-node=\"4\" data-index-in-node=\"97\">Catherine de&#8217; Medici<\/b> asked the friars to create a special perfume for her wedding to the future King of France. This fragrance was an enormous success. Even today, the Officina produces this perfume under the name &#8220;<b data-path-to-node=\"4\" data-index-in-node=\"312\">Acqua della Regina<\/b>&#8221; (The Queen&#8217;s Water).<\/p>\n<p data-path-to-node=\"5\">The pharmacy officially opened to the public on October 15, 1612. On that date, it received the title of <i data-path-to-node=\"5\" data-index-in-node=\"105\">Fonderia di Sua Altezza Reale<\/i> (Foundry of His Royal Highness). After more than four hundred years, the Officina is still located at <b data-path-to-node=\"5\" data-index-in-node=\"237\">16 Via della Scala<\/b>. The company continues to produce high-quality perfumes and cosmetics that are famous worldwide. Thanks to the historical beauty of its rooms, it is possible to explore the shop through a guided tour by appointment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Officina Profumo-Farmaceutica di Santa Maria Novella is the oldest historic pharmacy in Europe. Its history began long before its official opening. As early as 1381, the Dominican friars of the Santa Maria Novella convent grew medicinal plants in their garden. The friars used these plants to prepare medicines and ointments for their community. One [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esercizi-storici"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Officina profumo farmaceutica di Santa Maria Novella - Curiosando Firenze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Officina profumo farmaceutica di Santa Maria Novella - Curiosando Firenze\" \/>\n<meta property=\"og:description\" content=\"The Officina Profumo-Farmaceutica di Santa Maria Novella is the oldest historic pharmacy in Europe. Its history began long before its official opening. As early as 1381, the Dominican friars of the Santa Maria Novella convent grew medicinal plants in their garden. The friars used these plants to prepare medicines and ointments for their community. One [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/\" \/>\n<meta property=\"og:site_name\" content=\"Curiosando Firenze\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T12:17:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T20:55:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/10\/Screenshot_20251206_201550_Chrome-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefano Bruschi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/\"},\"author\":{\"name\":\"Stefano Bruschi\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#\\\/schema\\\/person\\\/d8507a833c3aed7f996e298cf12c1aaa\"},\"headline\":\"Officina profumo farmaceutica di Santa Maria Novella\",\"datePublished\":\"2025-10-22T12:17:13+00:00\",\"dateModified\":\"2026-02-09T20:55:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/\"},\"wordCount\":210,\"publisher\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Screenshot_20251206_201550_Chrome-scaled.jpg\",\"articleSection\":[\"HISTORIC FLORENTINE BUSINESSES\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/\",\"name\":\"Officina profumo farmaceutica di Santa Maria Novella - Curiosando Firenze\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Screenshot_20251206_201550_Chrome-scaled.jpg\",\"datePublished\":\"2025-10-22T12:17:13+00:00\",\"dateModified\":\"2026-02-09T20:55:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/#primaryimage\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Screenshot_20251206_201550_Chrome-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Screenshot_20251206_201550_Chrome-scaled.jpg\",\"width\":2560,\"height\":1704,\"caption\":\"Uffizi Gallery Florence\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/officina-profumo-farmaceutica-di-santa-maria-novella\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Officina profumo farmaceutica di Santa Maria Novella\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/\",\"name\":\"Curiosando Firenze\",\"description\":\"Curiosit\u00e0 su Firenze e non solo\",\"publisher\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#organization\",\"name\":\"Curiosando Firenze\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/CuriosandoFirenze.png\",\"contentUrl\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/CuriosandoFirenze.png\",\"width\":1793,\"height\":525,\"caption\":\"Curiosando Firenze\"},\"image\":{\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/#\\\/schema\\\/person\\\/d8507a833c3aed7f996e298cf12c1aaa\",\"name\":\"Stefano Bruschi\",\"url\":\"https:\\\/\\\/curiosandofirenze.it\\\/en\\\/author\\\/stefano-bruschi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Officina profumo farmaceutica di Santa Maria Novella - Curiosando Firenze","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/","og_locale":"it_IT","og_type":"article","og_title":"Officina profumo farmaceutica di Santa Maria Novella - Curiosando Firenze","og_description":"The Officina Profumo-Farmaceutica di Santa Maria Novella is the oldest historic pharmacy in Europe. Its history began long before its official opening. As early as 1381, the Dominican friars of the Santa Maria Novella convent grew medicinal plants in their garden. The friars used these plants to prepare medicines and ointments for their community. One [&hellip;]","og_url":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/","og_site_name":"Curiosando Firenze","article_published_time":"2025-10-22T12:17:13+00:00","article_modified_time":"2026-02-09T20:55:15+00:00","og_image":[{"width":2560,"height":1704,"url":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/10\/Screenshot_20251206_201550_Chrome-scaled.jpg","type":"image\/jpeg"}],"author":"Stefano Bruschi","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":false,"Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/#article","isPartOf":{"@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/"},"author":{"name":"Stefano Bruschi","@id":"https:\/\/curiosandofirenze.it\/en\/#\/schema\/person\/d8507a833c3aed7f996e298cf12c1aaa"},"headline":"Officina profumo farmaceutica di Santa Maria Novella","datePublished":"2025-10-22T12:17:13+00:00","dateModified":"2026-02-09T20:55:15+00:00","mainEntityOfPage":{"@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/"},"wordCount":210,"publisher":{"@id":"https:\/\/curiosandofirenze.it\/en\/#organization"},"image":{"@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/#primaryimage"},"thumbnailUrl":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/10\/Screenshot_20251206_201550_Chrome-scaled.jpg","articleSection":["HISTORIC FLORENTINE BUSINESSES"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/","url":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/","name":"Officina profumo farmaceutica di Santa Maria Novella - Curiosando Firenze","isPartOf":{"@id":"https:\/\/curiosandofirenze.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/#primaryimage"},"image":{"@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/#primaryimage"},"thumbnailUrl":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/10\/Screenshot_20251206_201550_Chrome-scaled.jpg","datePublished":"2025-10-22T12:17:13+00:00","dateModified":"2026-02-09T20:55:15+00:00","breadcrumb":{"@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/#primaryimage","url":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/10\/Screenshot_20251206_201550_Chrome-scaled.jpg","contentUrl":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/10\/Screenshot_20251206_201550_Chrome-scaled.jpg","width":2560,"height":1704,"caption":"Uffizi Gallery Florence"},{"@type":"BreadcrumbList","@id":"https:\/\/curiosandofirenze.it\/en\/officina-profumo-farmaceutica-di-santa-maria-novella\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/curiosandofirenze.it\/en\/"},{"@type":"ListItem","position":2,"name":"Officina profumo farmaceutica di Santa Maria Novella"}]},{"@type":"WebSite","@id":"https:\/\/curiosandofirenze.it\/en\/#website","url":"https:\/\/curiosandofirenze.it\/en\/","name":"Curiosando Firenze","description":"Curiosit\u00e0 su Firenze e non solo","publisher":{"@id":"https:\/\/curiosandofirenze.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/curiosandofirenze.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/curiosandofirenze.it\/en\/#organization","name":"Curiosando Firenze","url":"https:\/\/curiosandofirenze.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/curiosandofirenze.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/09\/CuriosandoFirenze.png","contentUrl":"https:\/\/curiosandofirenze.it\/en\/wp-content\/uploads\/2025\/09\/CuriosandoFirenze.png","width":1793,"height":525,"caption":"Curiosando Firenze"},"image":{"@id":"https:\/\/curiosandofirenze.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/curiosandofirenze.it\/en\/#\/schema\/person\/d8507a833c3aed7f996e298cf12c1aaa","name":"Stefano Bruschi","url":"https:\/\/curiosandofirenze.it\/en\/author\/stefano-bruschi\/"}]}},"_links":{"self":[{"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/posts\/714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":6,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/posts\/714\/revisions"}],"predecessor-version":[{"id":6636,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/posts\/714\/revisions\/6636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/media\/2543"}],"wp:attachment":[{"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/categories?post=714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curiosandofirenze.it\/en\/wp-json\/wp\/v2\/tags?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}