G. Panerai & C. is a world-famous watch company that originated in Florence. The business began in 1860, when Giovanni Panerai opened his first shop on Ponte alle Grazie. Later, the watchmaker moved to its current location in Piazza San Giovanni, directly in front of the Baptistery. During this period, the shop took the name “Orologeria Svizzera” (Swiss Watchmaker) to emphasize the high quality of its products.
The company became very important thanks to its collaboration with the Italian Royal Navy. Soldiers needed instruments that were precise and readable underwater in the dark. For this reason, Panerai invented two special materials. In 1916, he patented Radiomir, a luminous powder that made watch dials visible at night. In 1949, the company created Luminor, a new, less radioactive material that gave its name to a very famous watch model.
In 1972, the company changed its name to “Officine Panerai.” In 1997, the Richemont Group acquired the brand and began selling the watches worldwide. Today, Panerai has a vast number of enthusiasts and collectors known as “Paneristi.” These collectors search everywhere for the brand’s limited and special editions. The history of Panerai continues to blend Florentine tradition with modern high-end watchmaking.
The Officina Profumo-Farmaceutica di Santa Maria Novella is the oldest historic pharmacy in Europe. Its history began long before its official opening. As early as 1381, the Dominican friars of the Santa Maria Novella convent grew medicinal plants in their garden. The friars used these plants to prepare medicines and ointments for their community. One of their first famous products was Rose Water, which was used as a disinfectant during epidemics.
The friars’ skill in preparing perfumes and balms became well-known among the nobility. In 1533, Catherine de’ Medici asked the friars to create a special perfume for her wedding to the future King of France. This fragrance was an enormous success. Even today, the Officina produces this perfume under the name “Acqua della Regina” (The Queen’s Water).
The pharmacy officially opened to the public on October 15, 1612. On that date, it received the title of Fonderia di Sua Altezza Reale (Foundry of His Royal Highness). After more than four hundred years, the Officina is still located at 16 Via della Scala. The company continues to produce high-quality perfumes and cosmetics that are famous worldwide. Thanks to the historical beauty of its rooms, it is possible to explore the shop through a guided tour by appointment.
The Filistrucchi shop is a historic institution in Florence and throughout Italy. Established in 1720, it is the oldest shop in the city in its sector. The same family has managed the business for over three hundred years without interruption. For this reason, the City of Florence has included it in the Register of Historic Businesses. The shop is considered a site of exceptional artistic and cultural interest.
In this workshop, artisans create products for theater and cinema. The Filistrucchi masters produce human hair wigs, beards, mustaches, masks, and artistic prosthetics. Their clients include theater actors, international film productions, and private individuals. The shop is still located in its historic premises at 9 Via Verdi. The exterior facade is made of carved wood, and the sign is gilded. The appearance of the shop has remained unchanged from the 18th century to the present day. Visitors can discover this ancient art through guided tours by appointment.
Founded in the 19th century by Giovanni Ponziani, Lo Studiolo is a cornerstone of fine Florentine craftsmanship. Based in the historic San Frediano district since 1940, the workshop evolved from master restoration to the creation of exquisite period furniture. Renowned for its expertise in lacquering and gilding, the bottega has collaborated with prestigious institutions like Palazzo Pitti and served elite international clients, including Michael Schumacher and Bergdorf Goodman. Today, the Ponziani family continues to uphold the spirit of high-end Italian craftsmanship at their Via Santo Spirito 27 location.
Established on July 5, 1820, by Giuseppe Antonio Bianda, Coltelleria A. Bianda stands as a landmark of Florentine craftsmanship. Over six generations, this historic shop in Via della Vigna Nuova has masterfully adapted to the times: from its origins in agricultural tool sharpening to becoming a pioneer in high-end Japanese ceramics and custom collectible knives. Currently led by Lorenzo, the family’s sixth-generation successor, the workshop preserves the traditional art of hand-sharpening alongside an exclusive selection of professional kitchen blades and men’s grooming essentials. With a precious archive dating back to the early 19th century, A. Bianda continues to define the legacy of Italian artisan excellence.
A cornerstone of Florentine heritage, Farmacia Luigi Paoletti has served the city for over two hundred years. While its earliest records date back to 1817, the pharmacy’s professional identity was truly forged in 1837 by master apothecary Lorenzo Cialdini. Since then, the business has followed a unique dynastic path through the family’s female line, passing from the Cialdini and Paoletti families to the current Danti management. For over 180 years, this lineage of pharmacists has combined ancient pharmaceutical wisdom with modern customer care. Located at Via Pistoiese 410, it remains a living testament to Florence’s rich historical and professional tradition.
The palace dates back to the 14th century, originally serving as the residence of the noble Della Pera family. Its prestigious hospitality legacy began in the mid-19th century, reaching its peak during the era of Florence as the Capital of Italy (1865-1871). Then known as the Hotel Columbia Parlamento, its strategic location made it the primary residence for senators and members of parliament. The architecture features a refined blend of Renaissance exteriors and opulent interiors adorned with velvet and damask. After a period of decline following the capital’s move to Rome, the Hotel Bernini Palace underwent an extensive restoration in the 1980s, successfully reclaiming its historic grandeur.
Founded in Florence by Antonio Frilli in 1860, the Frilli Gallery is globally renowned for its museum-quality replicas of Classical and Renaissance masterpieces. Its international prestige was built through participation in over 50 World’s Fairs and legendary commissions, such as those for Stanford University. Unlike standard reproductions, Frilli’s works are crafted using a unique archive of physical casts and advanced 3D laser scans taken directly from the originals, preserving the artist’s true intent. Notable achievements include the bronze casting of the “Gates of Paradise” for the Florence Baptistery. Now in its fifth generation, the gallery in Via dei Fossi remains a global leader for collectors and institutions, blending family tradition with technological innovation.
Established in 1911 as a small wine shop by Angelo Latini, Il Latini has grown into a legendary icon of Florentine dining. Its authentic culinary identity was shaped by Maria Latini, who brought her genuine home-cooked recipes to the cellars of Palazzo Rucellai. A true symbol of local resilience, the restaurant is famously remembered for providing hot meals and wine to the city during the Great Flood of 1966. Now in its fourth generation, the Latini family continues to welcome a global clientele at Via dei Palchetti 6r, honoring Tuscan tradition through exceptional ingredients and a vibrant, soulful atmosphere.
Founded in 1733 by the Swiss Gilli family, Caffè Gilli is a symbol of Florentine excellence. After moving to its prestigious location in Via Roma at the dawn of the 20th century, it became world-renowned for its fine confectionery and exquisite catering for grand events. For decades, Gilli served as the intellectual heart of Florence, acting as the favored gathering place for Futurist artists and the writers of the influential magazine “La Voce”. Today, protected as a historic landmark since 1988, it remains a cultural hub as the official seat of the Donatello Prize. With its opulent interiors and prime location on Piazza della Repubblica, Gilli continues to offer the timeless atmosphere of Europe’s great historic cafés.
Established in 1846 as a brewery by a Polish family, Caffè Paszkowski moved to the prestigious Palazzo Levi in 1904, rapidly becoming an enduring icon of Florentine sophistication. Officially declared a National Monument in 1991, it evolved from its industrial roots into a refined literary café. Throughout the 20th century, it served as a vital crossroads for Italy’s greatest intellectuals, hosting figures such as D’Annunzio, Montale, and Pratolini. Located at Piazza della Repubblica 6, Paszkowski remains an essential international destination, offering a perfect blend of rich cultural heritage and world-class Tuscan hospitality.
Le Giubbe Rosse is a historic literary café in Florence, founded in 1897. It was established by the Reininghaus brothers, two German entrepreneurs who produced beer. The owners wanted to create an elegant venue similar to the famous cafés of Vienna. The café’s name comes from a specific detail: the waiters always wore red jackets. Since Florentine citizens found the owners’ German surname difficult to pronounce, they began calling the place “Le Giubbe Rosse” (The Red Jackets).
Originally, the café was a gathering spot for chess players. The establishment’s history changed in 1913, when it became the official headquarters of the Florentine Futurists. In a short time, the café became a vital cultural hub. Italian and foreign artists, writers, and intellectuals gathered here every day to discuss new ideas. Even today, the café’s walls display many historical photographs of its famous patrons.
After over a century of business, the café experienced a period of crisis and closed in 2018. However, following an extensive renovation, Le Giubbe Rosse reopened in 2024. Today, the venue continues to represent an important piece of Florence’s history and culture.
The legacy of Belli Blanes dates back to 1919, beginning at the historic Logge del Porcellino. Across five generations, the family business has evolved from selling traditional Florentine straw to specializing in gilded wood and wrought iron—hallmarks of local artisan excellence. In 1974, the workshop moved to its current location in Via dell’Ariento, within the vibrant San Lorenzo market. Today, Alessandro and his wife Silvia proudly carry forward this century-old heritage, combining a deep passion for history with the mastery of decorated woodwork.
Since 1865, Antico Fattore, located in Via Lambertesca, has been a cornerstone of authentic Tuscan cuisine. More than just a traditional trattoria, for decades it served as a prestigious cultural salon, acting as a vibrant meeting point for painters, writers, and musicians. Under the historic management of its owner, Giulio, the legendary “Antico Fattore Wednesdays” became a pilgrimage site for 20th-century masters such as De Chirico, Morandi, and Carrà. Today, it preserves that history-steeped atmosphere, offering guests an experience that blends high cultural heritage with the timeless flavors of traditional Florentine cooking.
Da Bibe is one of Florence’s oldest trattorias, held by the same family for over 150 years. Founded in the early 19th century by a Napoleonic veteran, the business flourished under the great-grandfather Paradiso, playfully nicknamed “Bibe” (Latin for drink). The charm of this “corner of Paradise” captivated renowned intellectuals, most notably the Nobel laureate Eugenio Montale, who dedicated a poem to the restaurant in his 1937 collection Le Occasioni. Now in its sixth generation led by Matteo Baudone, Da Bibe remains a place where great history meets authentic Tuscan flavors, preserving the same passion for hospitality that inspired poets.
Holding the oldest street-vending license in Florence, the Trippaio del Porcellino is a cornerstone of the city’s culinary identity. Its history evolved from Leonello “Bubu” Frullini’s hand-pushed cart to the motorized stalls of his son Alvaro, a legendary figure who served local households before establishing the iconic spot at Piazza del Mercato Nuovo. Once a source for buying tripe by weight for home cooking, the stall is now a world-renowned institution for lampredotto sandwiches. Today, Orazio Nencioni carries on this ancient trade with passion, serving specialties like trippa alla fiorentina and lampredotto alla puttanesca, always accompanied by a traditional glass of wine.
Originating in the late 19th century as a wine shop near San Pierino, Trattoria Palle d’Oro has evolved into a landmark of Florentine gastronomy at its current location in Via S. Antonino. Now in its fourth generation, the family continues to safeguard traditional Tuscan recipes with unwavering passion. The restaurant is also a symbol of local courage: following the devastating flood of 1966, it managed to reopen within days thanks to the family’s extraordinary spirit. This authentic atmosphere continues to draw an international clientele of directors, actors, and intellectuals seeking the genuine flavors of old Florence.
The name “Burde” comes from the Romagnolo nickname burdèl, used for the pig merchants who frequented the original wine shop founded in 1901. Since 1927, located at Via Pistoiese 154, the business has grown from a humble shop—which once sold even fodder and whips for horses—into a renowned trattoria, thanks to the partnership between the Barducci and Gori families. Under the guidance of Turiddo and his wife Irene, it became a cornerstone of Tuscan dining. Today, the fourth generation continues this legacy, offering a genuine experience of home-cooked Florentine cuisine and local delicacies like the iconic finocchiona.
The history of Rivoire began in 1872, when Enrico Rivoire—official purveyor to the Royal House of Savoy—followed the court from Turin to Florence to open his renowned “steam chocolate factory” in Piazza della Signoria. For over 150 years, Rivoire has remained an ambassador of Italian excellence, preserving the elegant atmosphere of a 19th-century café. While world-famous for its legendary hot chocolate and artisanal pastries, the establishment has evolved to include a refined restaurant blending tradition with international flair. Today, it stands as a sophisticated haven in the heart of the city, where the luxury of fine cocoa meets noble Florentine history.
Opened in 1955 in Via Panzani, Ristorante Sabatini offers an atmosphere unlike any other, featuring the original 16th-century furnishings of a former church. This architectural rarity has made it the only restaurant in Italy officially protected by the Fine Arts commission (Belle Arti). For decades, it served as a sanctuary for aristocrats and intellectuals, including the poet Eugenio Montale and President Luigi Einaudi. Its fame is also tied to the golden age of cinema: in 1966, it was the preferred evening haunt for Elizabeth Taylor, Richard Burton, and Franco Zeffirelli. Today, Sabatini remains a timeless destination where fine dining meets Florence’s profound cultural heritage.
Established in 1882 and recognized as one of the “Historic Establishments of Italy,” Buca di San Giovanni is located within the ancient sacristy of the Florence Baptistery. The restaurant boasts a captivating past: it once served as a secret site for Rosicrucian Masonic rites and later became the city’s premier after-theater salon. Its historic vaults have welcomed legendary figures of the 20th century, from the Prince of Bulgaria to President John F. Kennedy in 1961. Today, located at Piazza San Giovanni 8, the “Buca” continues to draw an international clientele, offering exceptional Florentine cuisine in an atmospheric setting where every meal is an encounter with history.
Housed in the 16th-century cellars of Palazzo Niccolini, Buca Mario embodies the spirit of Florence’s historic “buche”—ancient underground retreats once used for storing fine meats and wines. Beneath its signature vaulted brick ceilings, the Pasquetti family manages this “time machine” of excellence, serving handmade pasta, premium meats, and a cellar of legendary vintages. Located at Piazza degli Ottaviani 16r, the restaurant blends rustic charm with high-end exclusivity, featuring a private dining room with a separate entrance for maximum discretion. It remains a definitive Florentine experience, where timeless elegance meets the authentic flavors of the Tuscan hills.
Founded in 1865, Orologeria Enrico Verità is a masterwork of horology housed within the ancient Adimari Tower. Located at Via dei Calzaiuoli, its iconic external mechanical clock has kept time for the city for nearly a century and a half. An authorized dealer for the world’s most prestigious watch brands, the shop is renowned for its state-of-the-art laboratory where specialized technicians restore everything from antique pocket watches to sophisticated modern complications. Blending historical prestige with technical expertise, Enrico Verità remains a global reference point for those seeking timeless elegance and expert maintenance.
Founded in Florence in 1774, Pineider has been a global benchmark for fine stationery and writing instruments for over 250 years. Originally favored by legends such as Napoleon and Lord Byron, the brand became the official purveyor to the Royal Court and, later, the designated gift of the Italian Government for international summits. Today, under the leadership of the Rovagnati family, Pineider has evolved into a global lifestyle brand, blending luxury leather goods with master craftsmanship. With flagship stores in Milan, New York, and London, it continues to define modern elegance while remaining true to its historic Florentine roots.
Founded around 1850 by Oreste Gozzini—a young patriot who paused his trade to fight alongside Garibaldi—the Libreria Gozzini is a cornerstone of Florentine intellectual life. Since 1959, it has been housed in the 18th-century Palazzo Alfani at Via Ricasoli 49/103r. Now managed by the fifth and sixth generations of the Chellini family, the bookstore features over twenty historic rooms and period shelving surrounding a lush hidden garden. Once a destination for great thinkers like Benedetto Croce and Luigi Einaudi, it has successfully embraced the modern era; since 1998, its immense collection has been digitized, offering a database of over 80,000 rare and hard-to-find titles.
Located within the 18th-century Palazzo Malaspina, at the corner of Via dell’Alloro and Via de’ Conti, the Relais Hotel Centrale is a magnificent historic residence in the heart of medieval Florence. Once owned by the noble Conti family in the 1800s, the palace still proudly displays the family crest on its facade. The hotel masterfully blends its storied past with modern luxury: the original portico, featuring imposing pietra forte stone columns, has been transformed into a sophisticated lobby and lounge bar. Just steps away from the Duomo and the station, Palazzo Malaspina offers a timeless atmosphere for those seeking the authentic and aristocratic essence of the city.
Housed in a magnificent palace built in 1860 for Prince Carrega di Lucedio, Hotel Baglioni was officially opened on August 12, 1903, by Leopoldo Baglioni. The ambitious architectural project transformed the former stables and courtyard into the grand hall seen today, while carefully preserving the majestic ceremonial staircase and princely salons. By 1907, the hotel had already become a beacon of world-class sophistication. Its century-long history saw it endure two World Wars and the Great Flood of 1966, remaining under the Baglioni family’s stewardship for four generations. Today, a meticulous restyling celebrates its royal origins, offering a perfect balance between modern luxury and its noble historical memory.
Founded in 1912 by the Biondi sisters, Anichini has represented the pinnacle of Florentine artisanal excellence for over a hundred years. Housed in the 15th-century Palazzo Ricasoli at Via del Parione 59r, the atelier is world-renowned for its children’s clothing, entirely designed, sewn, and embroidered by hand. This “made with love” philosophy has captivated a global elite: from Queen Elena of Italy to icons like Mina and Michael Jackson. Jackson himself, during a famous meeting at the Excelsior Hotel, personally selected handmade outfits for his children, mesmerized by the seamstresses’ skill. Today, the Anichini family preserves this heritage, creating unique velvet jackets and embroidered blouses that blend ancient sartorial wisdom with contemporary style.
Founded in Florence in 1870 by Oreste Volterrani and further established in 1920 through a partnership with the skilled artisan Romeo Raddi, this historic firm is a bastion of local jewelry tradition. Located at Piazza del Pesce 7r, just steps from the Ponte Vecchio, the workshop is currently managed by Federico Favilli and his wife Marina. Specializing in handcrafted gold and silver jewelry, Volterrani e Raddi creates bespoke pieces tailored to client designs. Their expertise shines in the rare art of engraving noble crests on gold and semi-precious stones, a craft that seamlessly blends historical heritage with supreme artisanal skill.
Located in Via del Proconsolo, directly across from the Bargello National Museum, the Luca della Robbia ceramics shop has been a cornerstone of Tuscan beauty since the late 19th century, officially establishing its identity in 1904. Managed by the same family for three generations, the shop stands adjacent to the ancient Badia Fiorentina. Although the 1966 flood damaged its original furnishings, the space remains a captivating haven of craftsmanship. The workshop specializes exclusively in hand-painted ceramics, focusing on exquisite Renaissance patterns, classic Florentine styles, and the world-famous “Della Robbia” reproductions. Each piece represents a harmonious blend of fine art and tradition, offering a tangible fragment of Florence’s secular history.
The story of Vivoli began in 1929 when Serafino Vivoli opened a dairy shop in Via Isola delle Stinche, which quickly became a local favorite. In 1932, together with his brother Raffaello, he began making gelato—an epic challenge at the time, as it required transporting natural ice from the Apennine “ice-houses” throughout the night. Under the leadership of his son, Piero, the shop entered a golden age during the 1960s and 70s, becoming an essential stop on the world’s most prestigious travel guides. Today, Vivoli remains a Florentine institution, complementing its world-famous gelato with an artisanal pastry workshop, where family tradition and premium quality still reign supreme.
Founded in 1914, Caffè Dogali embodies a family tradition of excellence spanning three generations. Located at Via Malta 5r, in the vibrant sports district of Campo di Marte, the café draws its name from the colonial adventures of the current owner’s great-grandfather. Today, Alessandro Pampaloni leads the business with the same inherited passion, successfully transforming a historic site into a modern, dynamic hub. Already celebrated in the 1920s in chronicles of Florentine trattorias, Caffè Dogali is enjoying a “second youth” as a favorite destination for younger generations. Its longevity lies in a formula that blends traditional roots with a contemporary menu—perfect for everything from breakfast to lively evening aperitifs.
The history of Ottino began in the 19th century when Eugenio Ottino founded the business, rooted in the prestigious Tuscan leather tradition. For four generations, the brand has collaborated with the finest local artisans to create exceptional bags and accessories, crafted exclusively by hand in Tuscany using premium leathers. An international institution known for authenticity, Ottino has always championed an ethical approach, utilizing sustainable materials and natural tanning. This commitment is further reflected in their restoration service, which rejuvenates pieces even decades later. Today, led by Virginia Ottino—the first woman at the brand’s helm—the company continues to evolve. While modernizing its historic location at Via Porta Rossa 69r and expanding globally, Ottino remains faithful to the core values of Made in Italy craftsmanship.
The history of Pampaloni Silver shop began in Florence, where its founder, Ermindo, opened his workshop just steps from the historic Ponte Vecchio. Having navigated the challenges of two World Wars, the family legacy continued in the 1950s with his son Franco, who modernized the business with cutting-edge technology and refined aesthetics. Since 1981, under Gianfranco’s leadership, the brand has undergone a conceptual revolution: silver is no longer a mere status symbol but a medium for intellectual pleasure and pure art. Today, Teodora and Roberto look toward a global market, crafting visionary designs for eccentric collectors. Together, they reinvent the ancient ritual of conviviality, celebrating silver as the most “sociable” and fascinating metal of the dining experience.
Founded in 1735 in Doccia by Marquis Carlo Andrea Ginori, the Manifattura has embodied Italian excellence in porcelain for nearly three centuries. Following its merger with Richard in 1896, the brand underwent a true artistic revolution in the 20th century under the direction of masters like Gio Ponti, masterfully blending classical taste with modernism. Now known as Ginori 1735 and part of the Kering Group since 2013, the brand has evolved into a global luxury lifestyle ecosystem. Through collaborations with visionary designers like Alessandro Michele and Luke Edward Hall, Ginori continues to transform daily rituals into timeless aesthetic experiences, ranging from historic tableware to contemporary home décor and fragrances.
The historic Coco Lezzone trattoria is located at 26/R Via del Parioncino, in the heart of Florence’s historic center. The establishment first opened at the beginning of the 19th century. Originally, the shop was called Da Corrado, named after the owner’s nickname, “Coco Lezzone.”
During the 1970s, the Paoli family transformed the business into a well-known restaurant. Gianfranco Paoli managed the venue until 2002, the year his son Gianluca and partner Fabrizio Noferini took over the leadership of the trattoria. Today, the two partners keep the tradition of authentic Florentine cuisine alive with great passion.
Guests can enjoy typical local dishes in a cozy and traditional atmosphere. The chefs prepare the food on a wood-burning stove, strictly following ancient Tuscan recipes. The restaurant also offers a selection of high-quality Tuscan wines to accompany the meals.
The Paoli Restaurant opened in 1827 on Via De’ Tavolini. For nearly two centuries, this frescoed venue has remained open without interruption. The restaurant’s defining feature is its remarkably long history. In 1909, the building was completely renovated in a Neo-Gothic style, a unique look that the restaurant preserves to this day.
The interior decorations date back to 1916. In that year, the artist Carlo Coppedé painted the lunettes inspired by the stories of the Decameron. The walls also feature Cantagalli ceramics, showcasing the coats of arms of every municipality in Tuscany.
Paoli is the oldest restaurant in Florence and one of the oldest in all of Italy. Over time, its fame has become international. During the war, the restaurant was well-known even by soldiers at the front, who remembered its cuisine with nostalgia. The guestbook of the establishment contains over a thousand pages; among the many famous signatures are those of legendary artists and writers such as Puccini, Leoncavallo, Pirandello, Marinetti, and Charlie Chaplin.
The Zecchi shop occupies part of the ancient Studio Fiorentino. Established in 1348, this institution was the first university in Florence. A fresco on the building’s facade still commemorates its historical origins today. In fact, the street name, Via dello Studio, derives from the presence of the university. An art supply store has existed on this street since ancient times, serving as a vital landmark for the city’s painters and artisans.
The Zecchi family took over the business in the 1950s. The company has rediscovered the color formulas used during the Middle Ages and the Renaissance. To achieve this, Zecchi studied the famous 14th-century treatise by Cennino Cennini titled Il Libro dell’Arte (The Craftsman’s Handbook).
Many world-renowned masterpieces have been restored using products from this shop. Located in the heart of Florence, very close to the Duomo, Zecchi now welcomes artists from all over the world, offering them high-quality professional tools. The staff constantly exchanges ideas with customers to meet every technical need.
Trattoria Sostanza first opened its doors in 1869. Its founder, Pasquale Campolmi, originally established the venue as a local tavern and grocery store. Even after more than 150 years, Florentines still refer to the restaurant by its nickname, “i’ Troia.” This name comes from the nickname of a historic chef of the establishment, Guido Campolmi.
Located on Via del Porcellana, the restaurant maintains a warm and lively atmosphere, reminiscent of ancient Tuscan taverns. The chefs prepare every dish with meticulous care, following the culinary traditions of Florence.
Since 1977, former collaborators of the Campolmi family have managed the business, which has now reached its second generation of ownership. These owners continue to serve the authentic flavors of Tuscan cuisine with unwavering dedication.
The Marzotto paper shop was established in 1890. It was founded by Antonio Marzotto, a nobleman from the Treviso area. The business began on the ground floor of the Palazzo Ramirez de Montalvo, a stunning Renaissance building. In 1961, Donato Cubattoli, a Florentine, purchased the company. Today, his son Andrea and Barbara Baravelli manage the shop. The owners continue to work paper and cardboard by hand, following the ancient rules of local craftsmanship.
Located at 86/R Borgo Albizi, the shop offers high-quality traditional Florentine paper. Artisans use this paper to create exquisite items such as photo albums, greeting cards, and notebooks, which are perfect for an elegant gift. The shop is a unique destination, renowned for the beauty of its historic furnishings and its 16th-century vaulted ceilings. Marzotto offers a vast selection of different papers, each sheet still processed manually according to the methods of the past.
Since Roman times, people have preserved pork using salt and spices. In the following centuries, pig farming became widespread, and cured meats (salumi) became essential products. In Central Italy, the norcini—specialists in pork processing—emerged. Their name derives from the city of Norcia. Historically, this was seasonal work: the norcini would leave their homes in autumn and return only in the spring. Pietro Anzuini followed this tradition, traveling from Umbria to Tuscany to work as a norcino.
Later, Pietro decided to settle in Florence. In 1929, Anzuini and Loreto Massi opened a butcher shop together on Via de’ Neri. In addition to fresh meat, the two partners produced and sold handcrafted cured meats. The business was an immediate success and received prestigious awards. In 1966, the shop won first prize in a competition dedicated to the best pork window displays.
In the 1960s, Pietro’s son, Ilario Anzuini, took over the leadership of the business. During the 1970s, the company grew significantly, and the owners decided to expand production. For this reason, they moved the production department to larger premises at the current headquarters on Via Faentina. Today, Ilario manages Salumificio Anzuini alongside his children, Enrica and Jacopo. The third generation has modernized the company while maintaining a steadfast focus on the superior quality of their artisanal products.
Edoardo Pestelli founded his jewelry business in 1908. After working for the Marchesini company, he opened his own shop on Via Strozzi, in the heart of Florence. From the very beginning, the production was distinguished by its refined style. The workshop specialized in antique-style jewelry and silverware, utilizing mosaics, corals, and precious stones. Around 1920, Francesco Pestelli began directing the family business. Management later passed to Luigi and then to his grandson, Tommaso Pestelli, who today represents the fourth generation.
Throughout the 20th century, the shop moved several times between Via Tornabuoni and Via Strozzi. During those years, the firm collaborated with the finest Florentine master goldsmiths. The company chose to produce unique, high-end artisanal pieces rather than mass-produced items. Thanks to this excellence, the jewelry house served very famous clients, including the House of Savoy, the Romanian Royals, and the Vatican.
In 1989, the shop moved to Borgo SS. Apostoli. Since 2022, the Pestelli Creazioni atelier has been located on Via del Sole, under the leadership of Tommaso and his wife, Eva Aulmann. Tommaso studied sculpture and restoration at the prestigious Opificio delle Pietre Dure. Today, he creates unique works of art that are exhibited in the Treasury of the Grand Dukes (Museo degli Argenti). In 2011, the jewelry house was certified as an Historic Italian Enterprise, and in 2019, Tommaso Pestelli won the prestigious Talents du Luxe et de la Création award in Paris.
Trattoria Le Mossacce was founded on April 9, 1925. Initially, the establishment only sold wine. Shortly after, the founder Ottavio Turchi and his wife Olga decided to transform the business into a restaurant. Even during the war, the trattoria remained open, continuing to offer Tuscan dishes prepared with great passion. In 1945, a waiter named Gastone Mugnai purchased the restaurant. In 1965, management passed to Marcello Fantoni and the chef Antonio Meacci. Recently, three long-time employees took over the business to protect the establishment’s traditions.
The dishes change daily based on the season, just as they did in the past. The menu is simple and is still written by hand. The restaurant serves ancient Florentine recipes that are over ninety years old. For these reasons, the trattoria on Via del Proconsolo is very famous. Many important actors and directors have dined here; famous guests include Ugo Tognazzi, Jonny Dorelli, Ave Ninchi, Vittorio Gassman, Michele Placido, Giorgio Albertazzi, and Leonardo Pieraccioni.
The Foto Locchi historical archive is one of the most important photographic institutions in the world. It preserves the visual memory of Florence and Tuscany. The photographer Tullio Locchi founded the studio in 1924 in Piazza della Repubblica, in the heart of the city. From that moment, the Foto Locchi company was officially born.
Over the years, the business has precisely documented daily life, historical events, and social changes. Due to its great artistic value, the Ministry of Culture has placed the archive under its protection. This recognition confirms the collection’s importance to Italy’s national heritage.
Today, the Locchi Archive holds over 5 million photographs. These images tell the story of nearly a century of Tuscan history. The institution’s primary goal is to protect and promote this immense heritage. The archive is an essential resource for anyone wishing to describe the Florence of today through the charm of images from the past.
foto: copyright ©Archivio Foto Locchi www.fotolocchi.it
Leatherworking is an ancient tradition in Florence. The first artisanal activities began in the 13th century, primarily in the Santa Croce district. This centuries-old history has made the city famous worldwide for fashion and high-quality leather goods.
After World War II, Franciscan friars and the Gori and Casini families founded the Scuola del Cuoio (Leather School). Their goal was to teach a trade to war orphans to help them find employment. Today, the school maintains its educational mission and welcomes students from all over the world. In addition to training courses, the school produces classic bags and accessories using very fine leathers.
Francesca Gori, a member of the founding family, has created her own personal collection of bags. These products are entirely hand-stitched. Every bag is a unique piece because Francesca uses special decorations, such as antique jewelry and collectible items sourced from around the world.
The headquarters of the Scuola del Cuoio is located at 5/R Via San Giuseppe, within the Santa Croce complex. Visitors can discover the secrets of this ancient craft through guided tours by appointment.
The Giovanni Baccani shop is a historic business of great importance to Florentine craftsmanship. Since its inception, the shop has produced and sold items that follow the city’s artistic traditions. Its main products include frames, painted boxes, vintage prints, chandeliers, and many other wooden objects. All these items are hand-crafted using high-quality materials.
Giovanni Baccani founded the shop in 1903. Today, the fourth generation of the family still manages the business. The premises preserve the original furnishings of the past. The furniture and interior decorations have remained unchanged over time, creating an atmosphere typical of the early 20th century.
International customers know this store as “The Blue Shop.” This nickname comes from the blue fabric that covers the wooden walls. This special color makes the shop easily recognizable and highlights the beauty of the objects on display.
In 1959, Giovanni Baccani was awarded the title of Cavaliere della Repubblica Italiana (Knight of the Italian Republic). He received this honor for promoting the beauty of Florence worldwide through the production of artistic postcards and Christmas cards. The shop is still located today at 22/R Borgo Ognissanti and remains a landmark for Florentine craftsmanship.
While it may not be considered a “historic business” in the strictest sense—given that the Mazzanti family opened the doors of “All’Antico Vinaio“ in 1989—it is a true pleasure to share the story of a Florentine brand that has now become world-famous.
In 2006, Tommaso joined the family business and quickly transformed the shop into an absolute landmark for the city and street food lovers across the globe. The milestones reached are extraordinary: in 2014, it was the most reviewed venue in the world on TripAdvisor (and held the top spot in Italy for years), while Saveur magazine celebrated its schiacciate as “the best sandwiches in the world.”
For the millions of tourists who visit Florence, All’Antico Vinaio has become an essential stop: the place where it’s always worth waiting in line to taste one of our iconic schiacciate.
All’Antico Vinaio is located in Florence on Via dei Neri (at numbers 65, 74, 76, and 78), just a few steps from Piazza della Signoria. Other locations can be found in: Milan, Rome, Turin, Bergamo, Verona, Bologna, Forte dei Marmi, Naples, Palermo, Bari, New York, Las Vegas, Los Angeles, Dubai, and Nashville.
“Bada come la fuma!”
The Salvemini – Duca d’Aosta Institute has very ancient origins. Leopold II, Grand Duke of Tuscany, founded the school in 1853 under the name “Imperiale e Regio Istituto Toscano” (Imperial and Royal Tuscan Institute). At that time, Tuscany needed to modernize its technical education. After the Unification of Italy, the school changed both its management and its name. In 1861, it came under the control of the Ministry of Agriculture and was renamed the “Technical Institute of Florence,” later becoming the “Provincial Institute of Florence.”
In 1891, the school moved to its current location at Via Giusti 27. In 1933, the institute was dedicated to Galileo Galilei and specialized in training surveyors and commercial experts. In 1974, the surveying section was named after Gaetano Salvemini, in honor of the famous historian and politician. In 1999, this school merged with the Duca d’Aosta Technical Commercial Institute, creating the high school that exists today.
The school possesses a scientific heritage of great value. Inside, one can find original instruments for the study of physics and mechanics, as well as very ancient botanical plates. These objects demonstrate how science was taught in past centuries. Since 1987, the Science and Technology Foundation (Fondazione Scienza e Tecnica) has managed and protected this collection. The foundation is located next to the school at Via Giusti 29.
